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WELLI Branding

playing with words within a brand is something I love to do. it injects fun and makes the consumer see the brand in a way they wouldn't necessarily and therefore making the brand more memorable. we've all heard the phrase 'give it some welly', and for sports, this seemed accurate. however i wanted this brand to be a simple and timeless design, much like the clothing, so welli was created with the use of words considered for marketing. #wellin

Personal Project

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